“We were under federal regulation. Partnering with Barry was the strategy I banked everything on. In adopting Barry’s comprehensive marketing approach and “PitchPerfect Message Strategy,” during the first seven months of implementation the following results have been achieved;
· 11% increase in bill pay enrollment.
· 13% increase in home banking enrollment.
· 16% increase in eStatement enrollment.
· 105% increase in mortgage loan funding.
· 202% increase in consumer loan funding.
· 277% increase in mortgage applications taken.
His team’s first direct mail piece for KSFCU raised response rates from .05% to 7.5%, generating $2 million in loans from a $2,100 marketing investment. Within one year, our Net Promoter Score went from one of the nation’s lowest (35%) up to 77%!”
SVP Operations & Marketing Kern Schools Federal Credit Union
“The mind of a strategist with the soul of a creative. I'd work with Barry on any important project that has critical ramifications for our business and our future. In the 17 years I've known him, he has never failed to bring more value to the table than what he was paid.”
President, Marketing Engine Group
Author: The Successful Marketing Plan
“Barry really helped us to think outside of ourselves and our industry from the consumer’s point of view.”
Research & Communications Manager
World Council of Credit Unions (WOCCU)
“Melanie sets the standards for design excellence, customer obsession and professionalism. When I'm approached by anyone who requires high-level creative today, I refer them first to Melanie. You won't find a better, more sincere and conscientious creative.”
Former Creative Director, Shopbop.com
Previous Owner, Maddox Design Works
“Working with Melanie was an absolute delight. As her client, she skillfully combined my needs with a fresh, modern aesthetic to create a stunning end-result far exceeding my expectations! During the process, I greatly appreciated her timely communication and engaging, approachable demeanor. I cannot recommend Melanie highly enough and am eager to work with her again in the future.”
Campus Director, East-West Healing Arts Institute
Certified Acupuncturist & Chinese Herbalist, Isthmus Acupuncture
BARRY CALLEN CLIENT WORD OF MOUTH
“Barry Callen offers marketing words of wisdom.”
Credit Union National
Association Magazine 2012
"His resume is a who's who in branding."
University of Wisconsin Business School
"Whip-smart. Wickedly creative."
Minnesota Assoc. of Government Communicators
Michelle Sweet Marketing
"Ringleader of a creative circus that provides fantastic results"
Wisconsin Public Television
"Instead of barging through the front door and being stopped by security,
Barry taps you on the shoulder and sneaks you around the back way, revealing
the true nature of the audience you are trying to reach."
PitchPerfect™ Message Strategy Participant